Dr. Yaqiong Zhang’s research areas mainly focusing on cross-cultural studies, digital marketing, innovation and entrepreneurship management.
Since 2017, Dr. Yaqiong Zhang has been teaching Marketing, International Marketing, Entrepreneurship and Small Business Management and Business Administration Dissertation Writing courses to undergraduate students; Modern Marketing Management and Methods and Introduction to Innovation and Entrepreneurship to academic postgraduate students and MBA Marketing Management course since 2018.In addition, Dr. Yaqiong Zhang started to teach international course Entrepreneurial Management (English) to international students of Renmin University of China from 2021.
Dr. Yaqiong Zhang has published one monograph and several articles in academic journals, and has participated and presented in many famous academic conferences in China, the UK and Europe.
