Dr. Li Weihua, Ph.D. in Economics and Management, Bachelor of Engineering, is a famous expert in franchising, the earliest proposer of the concept of "Franchising" in China and the founder of Chinese franchising, and the most brilliant expert of franchising and chain management in China now. He is the director of the Franchise Management Research Center at China University of Political Science and Law and serves as an advisor for graduate students and also mentors MBA candidates.
He created the China Franchise First Association and established the largest domestic series of books on franchising, including "Franchise Century Boutique Series" and "Franchise Boutique Series". He set up the "China Franchise First Network" and served as the chief consultant and founded "Weihua Shangchuang (Beijing) Enterprise Management Planning Co., Ltd.". He has been recognized as one of the top ten thousand outstanding innovative and entrepreneurial instructors in the country by the Ministry of Education, an expert in the Ministry of Commerce's expert database, and a review expert for undergraduate thesis (design) sampling nationwide.
He has served as a management consultant in multiple research institutions, companies, associations, and websites, and as a committee member in multiple expert committees. He is also an expert consultant for chain operation associations in Fujian, Changsha, Liaoning, Chongqing, Hebei, Xi'an, Shaanxi, and the honorary president of the Xinjiang Chain Operation Association.
Since 1998, he has focused on theoretical research and practical operations in franchising and chain operations. Currently, he has trained over 40,000 students, with a total training time exceeding 10,000 hours. He has given hundreds of speeches at various forums and summits nationwide. He has successfully built a complete franchising system for over 100 companies, including state-owned enterprises, central enterprises, listed companies, and private enterprises, and personally guided hundreds of franchising and chain operation enterprises.
He has compiled more than 30 franchise works, including "Introduction to Franchising" and "Franchising Studies," and has published over 110 articles, with a total word count exceeding 10 million. Many of his works have been designated as textbooks by the Ministry of Education and key national universities and are collected by the National Library.
He has been interviewed and reported by over 100 mainstream media outlets nationwide, including CCTV, Beijing Television, Henan Television, Qingdao Television, "Sales and Market," "China Economic Outlook," Shenzhen Radio, "New Economy Guide," "China Business News," "Reference News," "Henan Business Daily," "Business Circle," "China Economic Information," "Money Classics," "China Newsweek," and others.
He has also served as a mentor, observer, and commentator on several influential domestic television programs, including CCTV-1, CCTV-7, CETV, "Sunshine Avenue," (Rural Broadcasting World), "Struggle," "China's Good Business Opportunities," "Entrepreneurial Chinese," Tianjin Satellite TV, Shanxi Satellite TV's "Entrepreneurial Journey in China," and others. Additionally, he is the host of the radio program "Li Weihua Talks about Franchising" on Beijing FM969.
